Survey first. Deploy right.
Retain forever.
A joint go to market campaign from InTechnology, built around Ekahau, timed to the Wi-Fi 7 and 6 GHz wave. We launch in Australia and New Zealand, then scale the same playbook across Asia Pacific. The result for Ekahau: deeper lifecycle attachment, higher licence retention, and a defensible channel moat from ANZ through to Greater China.
6 GHz changes the physics. Every rollout becomes a survey conversation.
More spectrum, shorter range, weaker wall penetration. Wi-Fi 7 deployments cannot be guessed into existence. Designs must be modelled. Surveys must be validated. The cost of getting it wrong (re-cabling, re-specifying APs, failed go-lives, SLA penalties) dwarfs the cost of doing it right.
That single technical fact is the economic argument for the entire campaign, and it points every prospect directly at Ekahau.
Roughly half the coverage radius vs 5 GHz in typical enterprise drywall. Guesswork stops working.
$2.9B quarterly worldwide enterprise WLAN spend in Q4 2025, growing on Wi-Fi 7.
Most IT teams lack RF expertise. The gap is exactly what a distributor with services and training fills.
Sell the lifecycle, not the licence.
Survey first means we lead with the measurement, not the SKU. Every customer who starts with a survey enters Ekahau's full lifecycle: design, validate, optimize. They don't churn off the tool, because the tool is now embedded in how they operate WiFi. Retention is a by-product of motion.
Predictive or onsite. The conversation starts here.
Modelled in Ekahau AI Pro against the real building.
Specified APs, cabling and power, validated on paper first.
Sidekick 2 measurement passes prove the design works.
Ekahau Connect keeps the network healthy for years.
Customers stay on Ekahau because they're using it, not because the contract says so.
Survey work pulls Sidekick 2 hardware and Connect subscriptions behind it.
ECSE certified engineers we train become Ekahau's loudest internal champions.
Five reasons this is your campaign too.
Lifecycle attachment turns annual renewals into a non-decision. Survey first customers re-up on Ekahau because they're inside the tool every quarter.
Every validation survey we sell is a Sidekick 2 in the field. Every design engagement is a seat of AI Pro. We distribute the gear that proves the design.
Hamina is the real fight. We own the honest comparison and position Ekahau as the proven, hardware backed, validation grade choice. Better us than a survey house.
ECSE cohorts we run convert IT teams into Ekahau advocates. Trained engineers buy more, churn less, and recommend Ekahau by default.
InTechnology carries the GTM weight: SEO, paid, events, partner enablement. Ekahau gets reach without the headcount.
Three pillars. One funnel. Built around Ekahau.
Survey before you switch on 6 GHz
Ties the Wi-Fi 7 wave directly to the need for design and survey. A paid 6 GHz readiness assessment is the hero offer that converts upgrade intent into projects, licences, and Sidekick 2 sales.
Ekahau and the alternatives, honestly
The highest intent search traffic in the niche is the comparison query. We own a fair, expert version, including the Ekahau vs Hamina page, and route it to a consult. Better we own that ground than a survey house.
The cost of bad WiFi, by industry
Warehousing, healthcare, education, venues. Each vertical gets a quantified cost of failure article, a free health check survey offer, and a webinar. Ekahau gets attached to the most expensive WiFi conversations in the market.
High stakes industries, high value surveys.
Scanners, robots, metal racking. WiFi failure stops the line.
VoWiFi, RTLS, medical devices. Coverage gaps are patient safety.
Dense classrooms, BYOD, 6 GHz dorm refresh. Survey or fail.
Stadiums, arenas, conference centres. Capacity is the product.
Built for ANZ. Engineered to scale across Asia Pacific.
ANZ is the proving ground. Asia Pacific is the prize. We are asking Ekahau to back a regional plan, not a single market pilot, with a single distributor accountable end to end.
Year 1 launches in Australia and New Zealand where InTechnology already has the customers, the engineers, and the channel. Years 2 and 3 phase the same playbook into Singapore, Malaysia, Indonesia, Japan, Korea, and Greater China. One owner, one playbook, one quarterly review with Ekahau.
Survey deliverables, training, customer portal, and renewal comms produced in English, Simplified Chinese, Japanese, Korean, and Bahasa Indonesia. Country specific 6 GHz regulatory differences (AU, NZ, JP, KR, SG, MY, ID, HK, TW) baked into every Ekahau survey template so buyers see a vendor that already knows their market.
Authorised, Premier, and Elite tiers with deal registration, shared MDF, and co marketing tied directly to Ekahau licence attach and renewal. We extend InTechnology's existing partner relationships and recruit one anchor partner per new country before we open the market.
The real fight is Hamina. We protect Ekahau's category leadership.
Survey houses already publish Ekahau vs Hamina pages as lead gen. As a multi tool distributor we can compare honestly, which is itself a differentiator, and steer high intent buyers to the proven, hardware backed choice.
| Vendor | Position | Our angle for Ekahau |
|---|---|---|
| Hamina Wireless | Cloud, fast, ex Ekahau founders | No hardware spectrum analysis. Position Ekahau as validation grade. |
| NetAlly AirMagnet | Fluke heritage, legacy | Dated workflow, shrinking mindshare. |
| iBwave | DAS and in building, venues | Complex and expensive. Overkill for standard enterprise. |
| TamoGraph and NetSpot | Budget and prosumer | Not enterprise validation grade. |
A plan you can hold us to.
Confirm proof points, lock positioning, check Ekahau MDF and co marketing, set Q1 north star.
6 GHz guide and landing page, readiness assessment offer and pricing, first articles and explainer video, tracking and CRM.
Ekahau vs alternatives pages live, battlecards and pitch deck, paid search switched on.
Warehousing article and case study, first webinar, nurture sequence running.
Partner asset pack and enablement, first ECSE cohort scheduled, KPI review and next quarter plan.
Joint metrics. Quarterly reviews. No theatre.
Help us fund this. We'll build the WiFi survey category with you.
We're requesting Ekahau MDF and co marketing support to run this campaign at the scale it deserves. Three tiers, each tied to outcomes Ekahau cares about, each measurable in licence, hardware, and pipeline terms.
- Multi region distribution and services delivery
- ECSE certified engineers and training infrastructure
- Decades in wireless, named reference customers
- An in house GTM team and AI agent stack (Beacon, Sidekick)
- MDF and co marketing budget against the tiers above
- Brand assets, approved messaging, and co branded templates
- Webinar co hosting and a named technical spokesperson
- Named case study access and reference customers in EMEA
- Joint event presence at Catalyst and partner relevant shows
Let's build the WiFi survey category together.
We'd like a 45 minute working session with Ekahau marketing and channel leadership to walk through this proposal, confirm scope, and align on a Q1 launch.